I am an enthusiastic designer with over 12 years of industry experience and 8.5 years in academia, and I am passionate about crafting meaningful, scalable, and human-centered digital experiences. My journey spans med-tech startups, global consultancies, design studios, and corporates—bringing together deep expertise in design, research, and cross-sector collaboration.

With a strong foundation in interaction design and a sharp focus on end-to-end UX strategy, I specialize in research-driven design, co-creation methods, prototyping (low to high fidelity), and delivering production-ready interfaces. Over the past 6+ years, I have focused on UX/Product Design—contributing to enterprise-grade design systems, AI-integrated solutions, and inclusive, accessible experiences across telecom, healthcare, public services, and tech.

I have worked in global design system teams for leading European telcos like Telia and Ericsson, delivering end-to-end UX in Figma across enterprise platforms and user-facing applications. Besides telcos, my collaborations also include ADNOC-Middle East, Fjord Stockholm, Laerdal Medical AS, Region Västerbotten, GE Healthcare and Lifesciences (now Cytiva, Sweden), Godrej & Boyce Mfg Co. Ltd., Biosense Technologies Pvt. Ltd., and JSW Ispat Industries, Mumbai. I have contributed to developing a Gen AI marketing co-pilot that helps teams integrate AI seamlessly into daily workflows—demonstrating my commitment to building intelligent, future-ready solutions.'

I thrive in agile, cross-functional environments and take pride in mentoring, initiating improvements, and fostering collaborative team cultures. My approach blends user empathy, strategic thinking, and resilience, backed by hands-on expertise in Figma, co-creation, prototyping, and inclusive design. I am currently expanding into Gen AI and Salesforce through certifications while exploring intersections of AI-UX, product design strategy, accessibility, and usability to keep my skillset adaptive, impactful, and future-facing.

A lifelong learner, I bring a never-give-up mindset, emotional intelligence, and a deep curiosity for people's lives, motivations, and behaviors. Outside work, I am a marathoner and amateur triathlete 🏊🏻‍♂️ 🏃🏻 🚴🏻‍♂️ who advocates for holistic well-being🧘🏻‍♂️—designing not just for users but for a better world.